Rate parity (channel parity)

In shortRate parity means a hotel's price for the same room, date and conditions appears the same on every sales channel: its own website, Booking.com, Expedia and others.

When parity breaks, guests find the same room cheaper on one channel. This can reduce direct bookings on the hotel's own website and strain relationships with OTAs.

Common causes of disparity: delayed updates in the channel manager, a channel-specific promotion, wholesale rates appearing on other sites, and currency differences. For a fair comparison, room type, board, cancellation policy and occupancy must match.