Today
Tonight’s rate, competitor median and your rank; the next 14 nights in one strip.
See your competitors on one screen.
Optima Radar reads competitor rates, area occupancy and channel parity every day. Five minutes is enough to see where your hotel stands.
Works on desktop and phone. Nothing to install.
Everything you need to check
Screens show status and signals; the decisions stay with you.
Calendar
The coming months night by night: gap to median, rank and estimated area occupancy.
Occupancy Map
Estimated occupancy for the area and each competitor, night by night: easy, moderate, tight, full.
Rate History
How a night’s rate moved from reading to reading, for you and for competitors.
Long Term
Competitor rate level for the next six months and the coming year.
Parity
Rate differences between Booking.com and your other channels, night by night.
OptimAI
Ask about your data in your own language; get answers as tables and lists.
Two modules, one platform
See what is happening in the market and in your own sales, in one place.
Inside Radar
Upcoming nights · Optima Hotel · 20.10 reading
Night
You
Median
Gap
Rank
Tue 20/10
€62
€58
+7%
4/6
Wed 21/10
€49
€58
−16%
2/6
Thu 22/10
€49
€60
−18%
1/5
Fri 23/10
full
€62
—
Sat 24/10
full
€65
—
Sun 25/10
€49
€63
−22%
1/6
Mon 26/10
€50
€58
−14%
1/6
Area occupancy (estimated) · 7 nights
Tue 20
Wed 21
Thu 22
Fri 23
Sat 24
Sun 25
Mon 26
Area
moderate
easy
tight
moderate
easy
moderate
easy
Rakip A
tight
moderate
tight
full
full
moderate
easy
Rakip B
moderate
moderate
moderate
tight
full
easy
easy
Rakip C
moderate
easy
tight
tight
tight
moderate
moderate
Rakip D
easy
easy
moderate
moderate
tight
easy
easy
Rakip E
tight
moderate
tight
full
full
tight
moderate
Optima Hotel · forecast
96%
82%
58%
96%
96%
58%
71%
easymoderatetightfull
Competitor occupancy is an estimate based on certain signals. It is not exact information.
Gap to Booking.com by channel · 14 nights
Channel
Avg. vs Booking
Cheaper nights
Trip.com
−8%
12 / 14
Expedia
+6%
1 / 14
Otelfiyat
—
—
Agoda
not read
—
OptimAI · Optima Hotel data
Which competitors changed rates since yesterday?
Compared with yesterday’s reading, 3 competitors changed rates on 5 nights. The largest move is Rakip A on 22.10: +22%.
Rakip A
22.10
€68 → €83
▲ +22%
Rakip D
22.10
€53 → €62
▲ +17%
Rakip D
21.10
€53 → €48
▼ −9%
Data: 20.10 reading
How it works
- 01
We set up your competitor set together
You choose the competing hotels in your area and the channels to track with the Optima team.
- 02
Radar reads every day
Competitor rates, availability and channel rates are read and compared every day.
- 03
You check in five minutes
Open it on desktop or phone; the day’s Excel file can also arrive in your inbox.
Who it’s for
General managers
At a glance: where am I tonight, what did competitors change since yesterday.
Revenue managers
Night-by-night gap, rank, rate history and channel parity.
Hotel groups
Several hotels and competitor sets in one account.
Pricing
Use Radar on its own or as part of the Optima service. Book a call to start a free trial.
Optima OHM · Online Hotel Management
Optima Radar is an Optima product.
With over 15 years in tourism, Optima runs online sales channels, pricing strategy and revenue management for hotels.
Visit optimaohm.com ↗20.2%average revenue increase
7.6%average ADR increase
18.8%more room nights
5.6%RevPAR increase
Averages across hotels managed by Optima. Source: optimaohm.com
Frequently asked questions
Booking.com, Expedia, Trip.com, Agoda and the other channels your hotel sells on. The list follows your competitor set.
No. Competitor occupancy is an estimate based on certain signals. It is not exact information.
No. Radar opens in the browser; on a phone you can add it to the home screen and use it like an app.
It answers questions about the selected hotel’s data. The daily question quota depends on your plan.
One account shows every hotel and competitor set you are authorised for.
Every day. Each screen shows the date and time of the reading.
Book a demo
Pick a day and time that suits you. The Optima team will walk you through Radar in a 30-minute call.