How it works
You set Radar up together with the Optima team. After that it reads every day on its own.
From first call to first reading
Intro call30 min
The Optima team shows you Radar; you talk through your hotel, your area and the channels you sell on.
Competitor settogether
You choose the competing hotels in your area and the channels to read for parity. A hotel can have several sets.
Accountsemail invite
Your team members are invited by email, set their passwords and see only the hotels they are authorised for.
First reading
Radar starts reading. As readings build up, Rate History and since-yesterday comparisons fill in.
Every day
Check it on desktop or phone. The day’s Excel file can also arrive in your inbox.
What’s in a reading
Each reading collects data for the same nights, for you and your competitors.
Competitor rates
The cheapest room and plan each competitor sells for every night.
Availability
Nights not on sale on Booking are marked “full”.
Promotions
Promotions competitors run, night by night.
Channel rates
Your rate on channels other than Booking.com, for parity.
Estimated occupancy
A level for area and competitor occupancy: easy, moderate, tight, full.
Reading the screens
- +14%
- More than 10% above the competitor median
- −18%
- More than 10% below the competitor median
- +7%
- Within ±10% of the median
- full
- You have no availability on Booking
- estimated
- Competitor occupancy is an estimate, not exact information
Access
Email code sign-in
After your password, a 6-digit code arrives by email. You can remember a device for 30 days.
Authorised hotels
Each user sees only the hotels and sets they are authorised for.
Desktop and phone
Opens in the browser; add it to your phone’s home screen.
Reading date everywhere
Every screen shows which reading the data comes from.